The Redbird Group is renowned for its commitment to nurturing brands and helping them grow. Our partnership with Brad Robison, MD and Associates, a psychiatric practice committed to supporting patients and their families, is a testament to this commitment. Here’s an inside look at how we helped them redefine their digital presence and execute a strategic initiative spanning several years.
The Challenge
Dr. Brad Robison and his team have a clear mission: to forge long-term relationships with patients, providing support through various life stages and challenges. However, to effectively communicate this mission and reach a broader patient base, they needed a comprehensive, long-term strategic plan and a robust digital presence.
The Strategy
We began with a 2-day retreat with Dr. Robison’s executive team. This immersive experience allowed us to gain a deep understanding of their practice, goals, and challenges. The insights gleaned formed the backbone of a strategic initiative set to unfold over the next few years.
Website Audit and Redesign
The first step was a thorough audit of their existing website. We analyzed its structure, content, user experience, and SEO performance. Based on our findings, we redesigned the website, focusing on creating an intuitive, user-friendly experience. We strategically placed calls-to-action to guide visitors towards making appointments, seeking information, or accessing resources. The redesigned website not only better represented their brand but also optimized conversions.
Google Ads
To extend their reach and attract more patients, we launched a Google Ads campaign. Each ad was carefully crafted to highlight the practice’s unique approach to patient care and targeted to reach those who could benefit most from their services. The campaign proved highly effective, driving significant traffic to their redesigned website and increasing patient inquiries.
Starting a Podcast
Recognizing the growing popularity of podcasts and their potential to engage audiences on a deeper level, we helped Dr. Robison and his team start their own. The podcast provided an intimate platform for them to share insights, discuss mental health topics, and further establish their authority in the field. This innovative approach not only helped them connect with their patients but also expanded their reach to a broader audience.
The Outcome
The strategic initiative set in motion by The Redbird Group has laid a solid foundation for Brad Robison, MD and Associates’ future growth. The website redesign and Google Ads campaign have significantly increased their online visibility and patient engagement. Meanwhile, the podcast has opened a new channel for connecting with both existing and potential patients.
Final Thoughts
Our collaboration with Brad Robison, MD and Associates underscores The Redbird Group’s ability to devise and execute comprehensive, long-term strategic plans. We are proud to support their admirable mission and look forward to continuing our partnership over the coming years. This case study is just one example of how strategic planning, coupled with innovative digital marketing, can propel a brand forward.
